Brief: To raise the profile of Scott Carver Architects with the local, Chinese and international media during the Olympic Games (The Chinese were a target because they were bidding for the next Olympic Games)
Results: Geissler Communications achieved significant exposure for Scott Carver's Sports Architecture in a major feature in the Australian Financial Review during the Olympic week. Widespread exposure was also achieved on their companyís ìgreenî design credentials in Chinese, Japanese British, Australian and Spanish media. This was achieved through organizing and staging four seminars at the Olympic Main Press Center at Homebush. As there was a high priority in getting to the Chinese media, several sessions were given in Mandarin. We achieved attendance by 19 members of the Beijing Bid Committee. Post event reports from China have shown that the brochures handed out at the events were cited in China by visiting Australian consultants.
